“In my wide association in life, meeting with many and great people in various parts of the world,” Schwab declared, “I have yet to find the person, however great or exalted his station, who did not do better work and put forth greater effort under a spirit of approval than he would ever do under a spirit of criticism.”Ĭarnegie tombstone – “Here lies one who knew how to get around him men who were cleverer than himself.” Schwab – “I consider my ability to arouse enthusiasm among my people,” said Schwab, “the greatest asset I possess, and the way to develop the best that is in a person is by appreciation and encouragement. If some people are so hungry for a feeling of importance that they actually go insane to get it, imagine what miracle you and I can achieve by giving people honest appreciation this side of insanity. “Some authorities declare that people may actually go insane in order to find, in the dreamland of insanity, the feeling of importance that has been denied them in the harsh world of reality.” “History sparkles with amusing examples of famous people struggling for a feeling of importance.” “If you tell me how you get your feeling of importance, I’ll tell you what you are.” Personal example – “The hogs didn’t care about the ribbons they had won.” William James said: “The deepest principle in human nature is the craving to be appreciated.” Lincoln once began a letter saying: “Everybody likes a compliment.” Dewey said that the deepest urge in human nature is “the desire to be important.” Remember…” “The only way I can get you to do anything is by giving you what you want.” Lincoln once began a letter saying: “Everybody likes a compliment.” Page by Page We see negative and positive examples all to reinforce that sincere compliments – not idle flattery – are well appreciated by all. Lincoln reappears as an example with a wonderful quote. Carnegie’s second chapter, titled “The Big Secret of Dealing with People” covers PRINCIPLE 2 Give honest and sincere appreciation.Ĭarnegie’s masterful persistent patter continues.
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